LAMBORGHINI JARAMA S, ORIGINAL BADGES
Automobili Ferruccio Lamborghini, Sant'Agata Bolognese, circa 1972–1976
Unrestored, original condition
Ferruccio's Own Favourite
Among all the cars that left Sant'Agata Bolognese, the one Ferruccio Lamborghini chose for himself was not the Miura or the Countach. It was the Jarama. Offered here is a set of original badges from the Jarama S, in perfect unrestored condition.
The Jarama was unveiled at the Geneva Motor Show in March 1970 as the successor to the Islero. It was designed by Marcello Gandini at Bertone, the same designer behind the Miura and the Espada. Gandini drew a sharp, angular body over a shortened Espada platform, which gave the car its wide, planted stance. The name was not taken from the Madrid circuit, as many assume. Ferruccio meant it to evoke the fighting bulls raised along the Jarama river in Spain, in keeping with the marque's taurine identity.
The Jarama S
The Jarama S, also known as the GTS, followed the original model with more power. Its 3.9-litre V12 was uprated to 365 bhp, 15 bhp more than the first cars. Power steering became standard early in production, and a Chrysler TorqueFlite automatic was offered as an option. Only 150 Jarama S were built, out of a total Jarama production of just 327 cars.
Ferruccio's regard for the model is well documented. It was the only new Lamborghini he bought for himself while he owned the company. That car, Jarama GTS chassis 10418, is still on display at the Museo Ferruccio Lamborghini. The Jarama was also the last front-engined V12 grand tourer from Sant'Agata, closing the line that began with the 350 GT.
The Offered Lot
These original factory badges survive unrestored, retaining their period finish and character. They come from one of the rarest production Lamborghinis of the Ferruccio era. Given that only 150 Jarama S cars were built, surviving original trim is correspondingly scarce. The set would suit a restorer seeking correct parts as well as a collector of Lamborghini heritage.
A Note for Collectors
This is a genuine piece of the Jarama S, the car Ferruccio Lamborghini valued above his more celebrated models. As originality becomes harder to find, unrestored factory badges from this Gandini-designed grand tourer are increasingly sought by Lamborghini specialists.
